This policy notice is effective as of December 08, 2022.
Incorporation into Conditions of Use
Information We Collect
To provide you with the goods and services on our Site, we collect two types of information about our users. Personally identifiable information (PII) and aggregate information.
Personally Identifiable Information: This refers to information that lets us know the specifics of who you are. When you engage in certain activities on this Site, such as setting up a reservation or placing an order, we may ask you to provide certain information about yourself. Examples of PII may include:
Your first and last name, email address, phone number, log-in name and password and other identifying information.
Aggregate Information: This refers to information that does not by itself identify a specific individual. We gather certain information about you based on where you visit on our Site and what other sites may have directed you to us. This information, which is collected in a variety of ways, is compiled and analyzed on both a personal and an aggregated basis. This information may include:
The Site’s Uniform Resource Locator (“URL”) that points to the site you just came from and which URL you go to after visiting our Site
The browser you are using
Your Internet Protocol (“IP”) address
Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some aspects of the Site may not function properly if you elect to disable cookies.
How We Collect and Use of Information
We do not collect any PII about you unless you provide it to us on our digital properties or give to us in other ways (e.g., when you contact customer service, order on the Site or purchase a product from us.) However, you may be required to provide certain PII to us when you elect to use certain products or services available on the Site, such as submitting your credit card or other payment information when ordering and purchasing products and services on our Site or opting in for SMS text order confirmation.
We may also collect certain aggregate information. For example, we may use your IP address to diagnose problems with our servers, software, to administer our Site and to gather demographic information.
Information we collect is used for a variety of purposes, including the following activities:
Deliver coupons, mobile offers newsletters, emails, mobile messages, targeted advertising and social media notifications
Provide interactive features of the Site or mobile application(s), such as sending marketing communications and other information regarding products, services and promotions
Administer promotions, surveys and focus groups
Cross-context and cross-device linking
Improve customer experiences
Conduct research and analysis
Perform necessary operations to maintain our services and Site, including to troubleshoot software bugs and operational problems; to conduct data analysis, testing and research; and to monitor and analyze usage and activity trends